Guangzhou Oceanz
International Supply Chain Management Co.,Ltd
Systematic membership operation
Increase user goodwill towards the brand
-
E-commerce
customer service -
Customer class-
ification management -
CRM marketing
-
Membership
system construction
Business
system
system
07.
CRM Service
In-depth customer management model
Build pre-sales - sales - after-sales transaction closed loop, so that users get a better service experience, while helping
brands to iterate and optimize their products, to achieve a two-way win-win situation.
CRM service
pre-sales - sales - after-sales
Marketing - Sales - Customer Service
-
Market monitoring
-
Repurchase mining
-
Customer segmentation
-
Order management
-
Member access
-
Member service
-
Customer recall
-
……
E-commerce customer segmentation management, enhance brand service and marketing efficiency
Through the RFM model, users who have made purchases are stratified, and different strategies are used to activate and serve different types of customers.
CRM service
-
Recent Purchase Length/RecencyTime interval between last consumption and current
-
Purchase frequency/FrequencyNumber of active transactions in a period of time
-
Consumption amount/Monetary ValueThe total amount spent on the target item over a period of time
Customer Stratification | R-value | F-value | M-value | Operation Direction Proposal |
---|---|---|---|---|
Key Value Customers | Low | High | High | Lead word-of-mouth communication, increased equity, personalized service |
Important to keep customers | High | High | High | Focused recalls, such as pushing new product information |
Key Development Customers | Low | Low | High | Focused deep dive, such as membership programs/referrals to other products |
Important Retaining Customers | High | Low | High | Focused recalls, such as limited-time discounts |
Potential Customers | Low | High | Low | Stimulate consumption, e.g. full free/package promotion |
New customers with promotion value | Low | Low | Low | Stimulate brand interest, e.g. offer trials |
General maintenance customers | High | High | Low | General maintenance, such as recommending popular products with discounts |
Lost Customers | High | Low | Low | Lost recall or temporary abandonment |
Strict customer service standards
During holidays and promotions, the reception is uninterrupted, and there will be customer service on duty in the early hours
of the morning during promotions, so that we can achieve professional service with our heart.
CRM service
-
Pre-sales serviceBuyer inquiry Shopping guide
-
On-sale disposalLogistics consulting Inventory inquiry
-
After-sales serviceAfter sales audit Complaint handling
-
Sales conversionPurchase conversion Consulting conversion
-
Data trackingCustomer satisfaction Store ratings
-
Knowledge systemProduct training Business training
Copyright 2022 Guangzhou OCEANZ International Supply Chain Management Co., Ltd All Rights Reserved. Guangdong ICP No. 17123274.